Welcome to Conversion Optimisation Dot Org
Learn The Number 1 Secret of Increasing Internet Sales
Sign up to "Conversion Optimisation Conversations" a free newsletter of optimisation tips and advice and learn the number one secret of increasing sales.
Your privacy is assured. We will never share your information.
Conversion Optimisation is the process of making more of your site's visitors convert into a customer.
The final conversion might be for a real sale, or simply that the visitor complete a specified process such as the completion of a form or a download.
Conversion Rate Optimisation is an ongoing process of testing your current processes and monitoring the change in conversion rate dependant on various criteria
Two forms of testing are normally tried with websites - Multivariate Testing and Split Testing. In general terms multivariate testing lets you try various tests on a page or site in tandom, whilst split testing tests one page against another.
